Media Contact:
Tim O’Brien
tobrien@cesaridirect.com
206.281.7975 x353
Cesari Direct Increases Revenue, Announces Expanded Operations & Staff
Los Angeles Office Supports New Market & Enhanced Capabilities
Cesari Direct, a market leading, full-service provider of direct response television services, today announced expanded business operations driven by record 60% revenue growth. Areas of expansion include opening a new Los Angeles office to better serve the company’s active California market and the addition of two industry luminaries to the Cesari Direct management team.
Executive staff additions include Ron Lynch as chief creative officer and George Sylva as vice president of production. Lynch and Sylva bring stellar track records to Cesari Direct, including nearly 40 years combined experience during which they led projects that garnered more than $1 billion in total sales for their clients.
Prior to joining Cesari Direct, Lynch led central production for The Sylmark Group, a $300 million consumer products company that leverages Direct Response Television to develop brands and drive retail sales. Some of his best-known campaigns include Pure Pro Air Purifier, Light Relief, Total Trolley, Ultimate Chopper and The Flavorwave Oven. Lynch began his career with acclaimed filmmaker and director Robert Altman before applying his craft to DRTV.
Sylva is a pioneer in Direct Response Television with more than 25 years production experience. His body of work includes some of the most successful campaigns in industry history, including Universal Home Video, AT&T, Magic Bullet "to-go", T-Fal cookware, Jack LaLanne, and Susan Powter. Sylva will head the new Los Angeles office in addition to his responsibilities guiding all aspects of DRTV production for Cesari Direct.
“We’re on a really strong growth trajectory right now,” said Rick Cesari, CEO of Cesari Direct. “Adding seasoned stars like Ron and George and expanding into the California market puts us in a great position to support our clients needs and fuel our continued growth.”
About Cesari Direct
Cesari Direct (www.cesaridirect.com) is a market-leading, full-service provider of direct response television services. Cesari Direct It produces both long- and short-form direct response television shows (infomercials), as well as provides media-buying services, interactive website development, and campaign management for its clients. The company is a pioneer in the industry and has created more than75 campaigns for breakout successes such as Juiceman Juicer, George Foreman Grill, Sonicare Toothbrush, OxiClean, and Rug Doctor Mighty Pro. For more information, contact Tim O’Brien at 206-281-7975 x353 or tobrien@cesaridirect.com.
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