 VIDEO: Nature's Finest |
Successful Campaigns: Nature's Finest
The maker’s of Nature’s Finest Candles in Plano, TX were interested in pioneering the sale of scented candles through DRTV. No other company had previously attempted to sell candles through a DRTV campaign. Knowing they had a superior candle that didn’t use the cheap ingredients and manufacturing shortcuts that their competition uses, Nature’s Finest Candles looked to the “power of the half-hour” to help educate prospective customers about their magnificent candles and expose the “dirty secrets” and shortcuts of the lower quality candle industry.
Nature’s Finest Candles hired Cesari Direct in March of 2006 to produce a long-form infomercial that used a documentary format to educate the viewers about the candle industry combined with stunning visuals that effectively communicated the wide array of fragrances along with their entire product line. The call-to-action of the program offered a simple “variety pack” of their candles and combined it with a strong push to their website where people could easily see and order their entire product line. The campaign is still rolling out. Cesari Direct is proud to have been chosen by Nature’s Finest Candle to produce this 1st successful candle infomercial.
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