Read about Cesari Direct’s recent exposure in both industry, trade, and regional business news.
“Long Form Bounces Back” by Bridget McCrea
Infomercials gain in popularity as advertisers fill the void left by companies that exited the space in 2009.
(July 2010: Response Magazine)
http://www.responsemagazine.com/response-magazine/long-form-bounces-back-2772
“Stress Relief Online, Aromatherapy by Mail” By Andrew Adam Newman
Johnson and Johnson delivers stress relief via the web
(February 10, 2010: The New York Times)
http://www.nytimes.com/2010/02/10/business/media/10adco.html?ref=health
“The Art of the Script” by Rick Petry
(December 2009: Electronic Retailer Magazine)
http://www.electronicretailermag.com/er1209_art/
“Before The Boom” by Bridget McCrea
(November 2009: Response Magazine)
http://www.response-digital.com/response/200911/#pg40
“A Closer Look at Long-Form and Short-Form DRTV” by Michelle Short
(August 2009: Electronic Retailer Magazine)
http://www.electronicretailermag.com/er0809_drtv/
“The Long Run” by Bridget McCrea
(July 2009: Response Magazine)
http://www.responsemagazine.com/responsemag/Feature/The-Long-Run/ArticleStandard/Article/detail/609866
“DRTV Success is in the Air” by Pat Cauley
(April 2009: Electronic Retailing Magazine)
http://www.electronicretailermag.com/er0409_case_study/
“A New Shine for Eagle One” by Thomas Haire
(October 2008: Response Magazine)
http://www.responsemagazine.com/responsemag/article/articleDetail.jsp?id=559903
“The Art of The Offer” by Jack Gordon
(July 2008; Electronic Retailer Magazine)
http://www.electronicretailermag.com/info/0708_art.html
Exciting Alphabet Soup: DRTV, SEM & ROI by Tim O'Brien
(April 2008; Electronic Retailer)
http://www.electronicretailermag.com/info/0408_cci.html
Media Campaigns for DRTV Blur
(December 2007; Electronic Retailer)
http://www.electronicretailermag.com/info/1207_ccd.html
Communication Through Campaign Management by Tim O'Brien
(July 2007; Electronic Retailer)
http://www.electronicretailermag.com/info/0707_ccs.html
Cesari Direct Announces Full Roll-out of Aloecure® DRTV Campaign(July 23, 2007)
http://www.cesaridirect.com/aboutus/docs/
CesariDirectRollsOutAloecurePressRelease.doc
The Future of DRTV Advertising by Rick Cesari (May 2007: Media Inc.)
http://www.cesaridirect.com/aboutus/docs/MediaInc_May_2007_DRTV_Future.pdf
The Peak of Production by Rick Cesari (April 2007: Electronic Retailer)
http://www.cesaridirect.com/aboutus/docs/ERA_April_2007_PeakProduction.pdf
Rug Doctor featured in Response Magazine (March 2007 - p.32)
http://www.response-digital.com/response/200703/
The Branding Foundry & Cesari Direct (March 2-8, 2007: Puget Sound Business Journal)
http://www.cesaridirect.com/aboutus/docs/PSBJ_March_2007.pdf
Cesari Direct Launches New Website! (March 2, 2007)
http://www.backchannelmedia.com/newsletter/articles/11177/
Cesari Direct in the Backchannel Media DRTV Connected E-Newsletter (Feb. 28, 2007)
http://www.backchannelmedia.com/newsletter/articles/11003/
Cesari Direct and The Branding Foundry (Feb. 2007: www.forbes.com)
http://www.forbes.com/businesswire/feeds/businesswire/
2007/01/31/businesswire20070131005385r1.html
Cesari Direct and The Branding Foundry (Jan. 2007: Seattle Post Intelligencer)
http://seattlepi.nwsource.com/venture/302152_vc02.html
Cesari Direct Partners with The Branding Foundry (Jan. 2007: Yahoo Finance)
http://biz.yahoo.com/bw/070131/20070131005385.html?.v=1
An Interview with Rick Cesari (Nov. 2006: ERA Weekly E-Newsletter)
http://www.retailing.org/newsletter%20main/Interviews/r_cesari_interview.htm
Fetching great results and growing interest from brand advertisers, short-form DRTV has plenty of bite to go along with its bark in 2004. (Apr. 2004: Response Magazine)
http://www.responsemagazine.com/responsemag/content/contentDetail.jsp?id=92009
