Read about Cesari Direct’s recent exposure in both industry, trade, and regional business news.
Water System DRTV Effort Yields $2–Million in Revenue
(October 2011: Chief Marketer.com)
http://chiefmarketer.com/direct/non-print/water-system-drtv-effort-yields-2-million-dollars-in-revenue-1026-lar2/index.html
Infomercial guru gives tips on turning your invention into a pitch-ready product
(August 2011: New York Post)
http://www.nypost.com/p/news/business/jobs/the_spiel_thing_xsKh9viZE3Dszg0gnqbhBO#ixzz1V8wZicxZ
Read Buy Now and Get Profit Making Tips From a Direct Response Marketing Master
(July 2011: Smallbiztrends)
http://smallbiztrends.com/2011/07/buy-now-tips-direct-response-master.html
Infomercial King discusses business strategy with FOX Business
(April 2011: Americas Scorecard)
http://video.foxbusiness.com/v/4666750/the-king-of-infomercials
Rick Cesari – Impresario of Infomercials, by Nick Visser
(April 2011: Seattle Times)
http://seattletimes.nwsource.com/html/businesstechnology/2014755331_inpersoncesari18.html?syndication=rss
Infomercial King Shares His Marketing Secrets on NBC Talk Show (KING 5 – Seattle)
Rick Cesari talks with NBC's Margaret Larson
(Feb. 2011: New Day Nortwest)
http://www.king5.com/new-day-northwest/The-infomercial-king-115674989.html
“Long Form Bounces Back” by Bridget McCrea
Infomercials gain in popularity as advertisers fill the void left by companies that exited the space in 2009.
(July 2010: Response Magazine)
http://www.responsemagazine.com/response-magazine/long-form-bounces-back-2772
“Stress Relief Online, Aromatherapy by Mail” By Andrew Adam Newman
Johnson and Johnson delivers stress relief via the web
(February 10, 2010: The New York Times)
http://www.nytimes.com/2010/02/10/business/media/10adco.html?ref=health
“The Art of the Script” by Rick Petry
(December 2009: Electronic Retailer Magazine)
http://www.electronicretailermag.com/er1209_art/
“Before The Boom” by Bridget McCrea
(November 2009: Response Magazine)
http://www.response-digital.com/response/200911/#pg40
“A Closer Look at Long-Form and Short-Form DRTV” by Michelle Short
(August 2009: Electronic Retailer Magazine)
http://www.electronicretailermag.com/er0809_drtv/
“The Long Run” by Bridget McCrea
(July 2009: Response Magazine)
http://www.responsemagazine.com/responsemag/Feature/The-Long-Run/ArticleStandard/Article/detail/609866
“DRTV Success is in the Air” by Pat Cauley
(April 2009: Electronic Retailing Magazine)
http://www.electronicretailermag.com/er0409_case_study/
“A New Shine for Eagle One” by Thomas Haire
(October 2008: Response Magazine)
http://www.responsemagazine.com/responsemag/article/articleDetail.jsp?id=559903
“The Art of The Offer” by Jack Gordon
(July 2008; Electronic Retailer Magazine)
http://www.electronicretailermag.com/info/0708_art.html
Exciting Alphabet Soup: DRTV, SEM & ROI by Tim O'Brien
(April 2008; Electronic Retailer)
http://www.electronicretailermag.com/info/0408_cci.html
Media Campaigns for DRTV Blur
(December 2007; Electronic Retailer)
http://www.electronicretailermag.com/info/1207_ccd.html
Communication Through Campaign Management by Tim O'Brien
(July 2007; Electronic Retailer)
http://www.electronicretailermag.com/info/0707_ccs.html
Cesari Direct Announces Full Roll-out of Aloecure® DRTV Campaign(July 23, 2007)
http://www.cesaridirect.com/aboutus/docs/
CesariDirectRollsOutAloecurePressRelease.doc
The Future of DRTV Advertising by Rick Cesari (May 2007: Media Inc.)
http://www.cesaridirect.com/aboutus/docs/MediaInc_May_2007_DRTV_Future.pdf
The Peak of Production by Rick Cesari (April 2007: Electronic Retailer)
http://www.cesaridirect.com/aboutus/docs/ERA_April_2007_PeakProduction.pdf
Rug Doctor featured in Response Magazine (March 2007 - p.32)
http://www.response-digital.com/response/200703/
The Branding Foundry & Cesari Direct (March 2-8, 2007: Puget Sound Business Journal)
http://www.cesaridirect.com/aboutus/docs/PSBJ_March_2007.pdf
Cesari Direct Launches New Website! (March 2, 2007)
http://www.backchannelmedia.com/newsletter/articles/11177/
Cesari Direct in the Backchannel Media DRTV Connected E-Newsletter (Feb. 28, 2007)
http://www.backchannelmedia.com/newsletter/articles/11003/
Cesari Direct and The Branding Foundry (Feb. 2007: www.forbes.com)
http://www.forbes.com/businesswire/feeds/businesswire/
2007/01/31/businesswire20070131005385r1.html
Cesari Direct and The Branding Foundry (Jan. 2007: Seattle Post Intelligencer)
http://seattlepi.nwsource.com/venture/302152_vc02.html
Cesari Direct Partners with The Branding Foundry (Jan. 2007: Yahoo Finance)
http://biz.yahoo.com/bw/070131/20070131005385.html?.v=1
An Interview with Rick Cesari (Nov. 2006: ERA Weekly E-Newsletter)
http://www.retailing.org/newsletter%20main/Interviews/r_cesari_interview.htm
Fetching great results and growing interest from brand advertisers, short-form DRTV has plenty of bite to go along with its bark in 2004. (Apr. 2004: Response Magazine)
http://www.responsemagazine.com/responsemag/content/contentDetail.jsp?id=92009
