Press Release

Cesari Direct's New Website Offers Expanded Information and Insight

SEATTLE, WA – October 15, 2008 – Cesari Direct, a leader in direct response marketing, today announced the launch of its new integrated website at www.cesaridirect.com. The website reflects the company’s breadth of expanded services including short form DRTV media buying; direct response radio buying, enhanced interactive elements and media funding. In-depth case studies of Cesari Direct’s all-star roster of clients have also been enhanced and feature detailed backgrounds of campaigns for Eagle One (Valvoline), Sonicare Toothbrush, Brainetics and Rug Doctor, among others.

“The new Cesari Direct website is outstanding at articulating our unique business model and superior client results,” said Rick Cesari of Cesari Direct. “Given the changing landscape of media and emerging marketing channels, it is important that website visitors have a complete picture of how Cesari Direct uses its expert team and experience to build successful brands.”

The site features much more information on the company’s fast-growing interactive services, which complement a traditional campaign with custom e-commerce, hosting and reporting mechanisms. “Website sales can account for 40 percent of a client’s direct response sales, so it was imperative that we detail the advantages of this important initiative on the new site,” added Cesari. Cesari Direct clients will continue to have access to a special portal on the site where they can monitor production progress, analyze media reporting, and manage their overall campaign.

About Cesari Direct

Founded in 1993, Cesari Direct is a leader in the direct response industry and is responsible for some of the most successful campaigns of all time including: the George Foreman Grill, Juiceman Juicer, Eagle One, Clorox ReadyMop, Sonicare Toothbrush, OxiClean and RugDoctor. Collectively, the Cesari Direct team has driven more than $1.5 billion in sales for its clients’ products and services.

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