Press Release

CESARI DIRECT TO HIGHLIGHT KEY PANEL
AT DIRECT MARKETING CONFERENCE

EAGLE ONE (VALVOLINE) TO REPRESENT MODEL CLIENT SIDE

SEATTLE, WA – March 5, 2009 – Cesari Direct, a leader in direct response marketing, announced today that it has been chosen to anchor a featured panel at the Seattle Direct Marketing Association’s 2009 Market To The Max Conference and Tradeshow - the region’s largest marketing conference - March 11, 2009 in Seattle.

Together with its client, Eagle One, a division of Valvoline, Cesari Direct will discuss its approach and results to help rejuvenate the Eagle One car care products brand. Cesari Direct (www.cesaridirect.com) utilized a long form infomercial to explain key technologies and benefits as the main engine to drive sales via multiple channels of distribution, including retail.

“Eagle One had been experiencing lackluster sales prior to us beginning work with them in 2008”, said Rick Cesari, CEO of Cesari Direct. “The half-hour infomercial we created helped explain their products’ technology (nanotechnology) and educate consumers as to how this benefits them by giving them professional car care results in a minimal amount of time.”
At the conference (www.markettothemax.com), Cesari Direct will explain its brand-building direct response marketing model that it has successfully launched and foster businesses such as the Sonicare Toothbrush, George Foreman Grill, OxiClean, and Rug Doctor.

“It’s actually a reasonably simple formula Cesari employed for us,” said Lorna Willis, Senior Brand Marketing Manager for Eagle One, a division of Valvoline, “The half-hour infomercial is used to drive direct sales via phone and web and they meshed that with point of sale displays at retail locations to help capture the additional foot traffic that the TV campaign creates.”

Participating on the panel will be Rick Cesari, CEO of Cesari Direct; Ron Lynch, Chief Creative Officer, Cesari Direct; Lorna Willis, Senior Brand Marketing Manager, Eagle One, a Division of Valvoline. Tim O’Brien, VP of Business Development, Cesari Direct, will serve as moderator.

About the Seattle Direct Marketing Association The SDMA (www.sdma.org) connects area marketing professionals with new ideas and emerging technologies. It nurtures innovative thinking in all areas of marketing, including ecommerce, creative development, data and production. Frequently scheduled events, such as the Market To The Max Conference, feature prominent speakers on a variety of relevant and cutting-edge topics, as well as quality networking. SDMA membership is open to all interested marketing professionals.

About Cesari Direct

Founded in 1993, Cesari Direct is a leader in the direct response industry and is responsible for some of the most successful campaigns of all time and has driven more than $1.5 billion in sales for its clients’ products and services.

 

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