Press Release

Cesari Direct Media Buying and Plus One Call Center Integrate

Partnership Delivers More Profits to Client Campaigns

(Seattle, Wash.) – Seattle-based Cesari Direct, a full-service direct response marketing firm, which has helped launch some of the most successful DRTV products of all time, is pleased to announce a new partnership. A revolutionary new professional sales contact center has been so impressed by the success of Cesari’s campaigns that it today announced plans to dedicate all of its resources to Cesari Direct’s television clients.

Salt Lake City, Utah-based based Plus One which has transformed the traditional “call center” into a “professional sales center” through its unique business model will devote all of its resources toward converting callers into buyers for several Cesari Direct clients. They have a proven track record in creating higher conversions on incoming calls. In an industry where small advantages make all the difference, Plus One and Cesari Direct are offering what they believe to be a customized competitive edge.

“Our training and business model combined with Cesari Direct’s media buying and campaign management, has allowed us to optimize our operations elevating the quality of the sales professional we employ. This immediately translates in to increased conversion and more money for the client. It’s a win-win relationship for all involved.” said Marion Timpson, Plus One’s chief operating officer and a former top agent at one of the industry’s foremost call centers.

Rick Cesari, Cesari Direct’s founder and chairman who steered some of the most successful direct marketing efforts in history, has been thoroughly impressed with the professionalism and conversion rates exhibited by Plus One.

“Anyone can answer the phone and read a script” Cesari said. “For higher priced products, or soft offers that demand a true sales professional, Plus One has excelled when compared to their competitors.”

About Cesari Direct

Founded in 1993, Cesari Direct (HYPERLINK "http://www.cesaridirect.com/"www.cesaridirect.com) produces both long and short form direct response television campaigns, provides media buying, online marketing, and campaign management. Rick Cesari, founder and CEO, has long been considered a pioneer in the DRTV industry, having created and produced more than 75 successful infomercial campaigns including The Juiceman Juicer, the George Foreman Grill, the Sonicare Toothbrush, and OxiClean.

About Plus One

Founded in Sandy, Utah by CEO Don Timpson and his son, COO Marion Timpson, Plus One ( HYPERLINK "http://www.plusonecompany.com" www.plusonecompany.com) specializes in call center technological and sociological advances, particularly relating to the development of dynamic sales agent "communities." The result has transformed a traditional a call center environment into a professional sales center, generating better conversion rates and greater revenues for customers.

 

« return to News