Media Contact:Tim O’Brien Press ReleaseCESARI DIRECT TO SPEAK ON KEY PANEL AT NATIONAL DIRECT MARKETING CONFERENCE & TRADESHOWRON LYNCH TO PARTICIPATE IN CREATIVE THOUGHT LEADERSHIP PANELSEATTLE, WA – August 6, 2010 – Cesari Direct, a leader in direct response marketing, announced today that Ron Lynch has been chosen to anchor a featured panel at the Electronic Retailing Association’s D2C Convention and Tradeshow—the nation’s largest direct response conference—September 21 in Las Vegas. Lynch will be sharing his expertise on a panel discussing “Triggering the Purchase Impulse: Create the “Ah-Ha” Moment.” Discussions will involve best-in-class creative strategies to build value and impulse to purchase while simultaneously building brand. “As our Creative Director, Ron’s brain seems to go a mile a minute. He’s a natural salesman and intuitively understands the art of building an irresistible direct response offer”, said Rick Cesari, CEO of Cesari Direct. “Combine that intuition with his 10+ years of experience in DRTV and you’ve got the makings of one of the best in the business.” At the conference (www.d2cshow.org), Lynch will explain strategies and tactics he’s used to help drive some of the most successful direct response campaigns of all time such as the Sonicare Toothbrush, George Foreman Grill, OxiClean, and Walk Fit, Back Joy, and Rug Doctor. About Cesari Direct Founded in 1993, Cesari Direct (www.cesaridirect.com) is a leader in the direct response industry and is responsible for some of the most successful campaigns of all time and has driven more than $1.5 billion in sales for its clients’ products and services. |
