Press Release

Cesari Direct Infomercial Helps Set the Table for Dream Dinners

Seattle, Wash. – April 18, 2011 – Talk about bringing something to the table . . .

Cesari Direct, a full service direct response television (DRTV) advertising agency, was honored with a Greensheet Award for the company’s innovative production and creative campaign for Dream Dinners, an innovative concept in meal preparation.

The award, "Most Innovative Infomercial Product," was conferred by Jordan Whitney, an independent consulting firm for leading companies in the direct response television industry. The Cesari Direct video message was selected from approximately 400 entries.

“We love the Dream Dinners concept and realized that a half-hour infomercial would be most effective,” Rick Cesari, Founder and CEO of Cesari Direct. “The company needed to educate customers about the process - how easy it is, how quick it is, and most importantly, how much money they would save.”

Cesari said the response mechanism was two-fold: Drive qualified traffic to the company website and propel foot traffic into retail stores.

“We were blown away when we filmed their customer testimonials,” Cesari said. Their customers were so passionate about how Dream Dinners helped their families bond and grow over a wonderful, home-cooked meal. It seems there just isn’t any time for that these days.”

About Dream Dinners – Snohomish, Washington-based Dream Dinners (www.dreamdinners.com) eliminates menu planning, shopping, prep-work and clean-up by moving the meal assembly process out of people's kitchens and into specially equipped stores. The company has 107 locations in 29 states.

About Cesari Direct - Founded in 1993, Cesari Direct (www.cesaridirect.com) is one of the country’s leading direct response television advertising agencies. It produces both long and short form direct response television shows (infomercials) and provides media buying services, interactive website development and campaign management. The Juiceman Juicer, the George Foreman Grill, the Sonicare Toothbrush, and OxiClean are a few of its many successful clients.

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