Press Release

Alahmari Chosen to Drive Cesari Direct’s Business Development

Seattle, Wash. – May 17, 2011 –

While some individuals say they grew up in the direct response business, very few were actually working trade shows at age 16.

“I’ve known many of the representatives in our industry most of my adult life,” said Sheb Alahmari, Cesari Direct’s new vice president for business development. “It has been amazing to see the acceptance and growth of direct response to so many different types of products and services.”

Alahmari, 29, comes to Cesari Direct from Irvine, California-based BJ Global Direct and plans to grow and cultivate the number Cesari clients by promoting the company’s media buying team.

“I simply don’t know of many companies who have an in-house media team that can compare with Cesari Direct,” Alahmari said. “When clients are on a tight budget – especially in this economy – the media team can make or break a campaign. Having Cesari Direct’s reputation and credibility backing a new product can mean the world to a new client.”

Alahmari, who will retain an office in southern California, knows all about successful new products and the challenges of bringing them to market. His family created and distributed the health-and-beauty brand, Kymaro, now a consistent winner on television marketing channels and at retailers like Walmart and Bed Bath & Beyond.

“Having Sheb join our team is a perfect fit for us,” said Rick Cesari, founder and chief executive of the company that bears his name. “He is well connected in the direct marketing world and can bring our clients new possibilities for domestic and international sales.”

About Cesari Direct - Founded in 1993, Cesari Direct (www.cesaridirect.com) is one of the country’s leading direct response television advertising agencies. It produces both long and short form direct response television shows (infomercials) and provides media buying services, interactive website development and campaign management. The Juiceman Juicer, the George Foreman Grill, the Sonicare Toothbrush, and OxiClean are a few of its many successful clients.

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