Press Release

Cesari Direct wins two Telly Awards

Seattle, Wash. – July 07, 2011 –

Cesari Direct, a full service direct response television advertising agency, recently added two Telly Awards to its impressive collection, bringing the total number of prestigious media prizes awarded to the Seattle-based company to 12.

Cesari teamed up with one of the biggest names in the automobile industry - Valvoline - to create a long-form commercial promoting its line of Eagle One car-cleaning products. The production received The Silver Telly, the highest honor given by the Telly Council. Since partnering with Cesari Direct, Eagle One product sales and brand awareness have risen dramatically, including a 37 percent increase in retail sales.

Cesari Direct was also awarded a Bronze Telly for its work with Nuvo Residential, LLC’s, Nuvo H2O citrus based water softening system. This new technology eliminates the need for salt based systems which are expensive and bad for the environment. Cesari Direct’s award-winning, long-form production proved to be a vital engine for this early stage business, enhancing Nuvo’s brand awareness and driving outstanding direct sales.

This year’s Telly Award competition drew nearly 11,000 entries, ranging from established multi-national media groups to local ad agencies, making it the most competitive ever. Since 1979, the Telly Awards have honored the best television commercials, videos, films and web commercials. The winners represent the finest work from the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.

About Cesari Direct - Founded in 1993, Cesari Direct (www.cesaridirect.com) is one of the country’s leading direct response television advertising agencies. It produces both long and short form direct response television shows (infomercials) and provides media buying services, interactive website development and campaign management. The Juiceman Juicer, the George Foreman Grill, the Sonicare Toothbrush, and OxiClean are a few of its many successful clients.

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