Media Contact:
Tim O’Brien
tobrien@cesaridirect.com
206.281.7975 x353
Cesari Direct Launches New Website
DRTV Education and Online Interviews with Rick Cesari are Mainstay of Site
Seattle, Wash. – February 14, 2007 - Cesari Direct, a full service direct response television (DRTV) advertising agency based in Seattle has launched its newly re-engineered website at: www.cesaridirect.com. The website was designed with three primary objectives in mind: provide a more complete direct response television education to the site user, 2) showcase the long track record of success that is the backbone of Cesari Direct’s reputation, and 3) provide an innovative, efficient access portal for current Cesari Direct clients to monitor production quality, media efficacy, and overall campaign management variables. Overall, the design of the website’s template has modernized site navigation and interactivity to produce a better user experience. The website was designed by Cesari Direct’s strategic business partner Sandcastle Interactive (www.sandcastle-i.com).
"It's imperative for our company that we continue to exceed expectations and enhance the user experience on our website, said Rick Cesari, Founder and CEO of Cesari Direct. Additionally, our clientele will benefit tremendously from an innovative “clients only” portal of the website where they will be able to monitor production progress, analyze media reporting, and manage their overall campaign.”
About Cesari Direct
Founded in 1993, Cesari Direct (www.cesaridirect.com) is one of the countries leading direct response television advertising agencies. They produce both long and short form direct response television shows (infomercials) as well as provide media buying services, interactive website development, and campaign management for their clients. The namesake of the company, Rick Cesari, the active CEO, has long been considered a pioneer in the DRTV industry having created and produced more than 75 infomercials with such successes that include The Juiceman Juicer, the George Foreman Grill, the Sonicare Toothbrush, and OxiClean. Most recently Cesari and his team have been credited with reinvigorating the Rug Doctor brand with a wildly successful infomercial that sells Rug Doctor’s carpet cleaning machines which until recently were only found as rentals in a network of 33,000 grocery stores.
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