Media Contact:
Tim O’Brien
tobrien@cesaridirect.com
206.281.7975 x353
Cesari Direct Names Director Of Business Development and Marketing
Tim O’Brien Named Director Of Business Development and Marketing
Seattle, Wash. – February 14, 2007 Rick Cesari, Founder and CEO of Cesari Direct, has announced that Tim O’Brien has been promoted to Director of Business Development and Marketing as part of his companies’ strategic growth initiative. O’Brien’s responsibilities will include developing new client relationships, marketing, and public relations. He holds a bachelors degree from the University of Delaware and a Masters degree from Oregon State University.
"I am thrilled to have Tim fulfill this newly created role within our company," said Rick Cesari, Founder and CEO of Cesari Direct. "I am confident that Tim will excel in helping us attract and retain outstanding DRTV clients."
"Cesari Direct has set a standard of DRTV excellence within their industry. I am proud to be a part of that tradition, said O’Brien. "Rick Cesari has an outstanding vision for the growth and development of his company, and I am ready to help him execute on his plan."
About Cesari Direct
Founded in 1993, Cesari Direct (www.cesaridirect.com) is one of the countries leading direct response television advertising agencies. They produce both long and short form direct response television shows (infomercials) as well as provide media buying services, interactive website development, and campaign management for their clients. The namesake of the company, Rick Cesari, the active CEO, has long been considered a pioneer in the DRTV industry having created and produced more than 75 infomercials with such successes that include The Juiceman Juicer, the George Foreman Grill, the Sonicare Toothbrush, and OxiClean. Most recently Cesari and his team have been credited with reinvigorating the Rug Doctor brand with a wildly successful infomercial that sells Rug Doctor’s carpet cleaning machines which until recently were only found as rentals in a network of 33,000 grocery stores.
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