Media Contact:
Tim O’Brien
tobrien@cesaridirect.com
206.281.7975 x353
Cesari Direct Hires and Promotes Key Personnel for Strategic Growth
Linda Hulet named Media Buyer for Long Form Programming
Heather Hulet named Production and Marketing Assistant
Alli O’Sullivan named as Media Assistant
Seattle, Wash. – February 14, 2007 Rick Cesari, Founder and CEO of Cesari Direct, has begun the execution of his companies strategic growth initiative by hiring and promoting key personnel to fill several strategic positions within his company. Linda Hulet has been promoted from Media Assistant to Media Buyer and will add strength to the veteran media buying team at Cesari Direct. She has been employed with Cesari Direct for one year. Heather Hulet, [the two are sister-in-laws] has been promoted from Administrative Assistant to Production and Marketing Executive Assistant where she will support the award winning production department, serve as a liaison to Cesari Direct’s clientele, and coordinate specific marketing objectives. She has been employed with Cesari Direct for 6 months. Alli Welter joins the Cesari Direct team as Administrative Assistant where she will play a vital role in support and coordination of the fast paced Media Department at Cesari Direct. Alli recently completed her bachelors degree at the University of Missouri Columbia.
“Our company is strategically growing to deliver exceptional results to our direct response television clientele,” said Rick Cesari, Founder and CEO of Cesari Direct. “I am thrilled that Linda, Heather, and Alli will be serving our company in their new roles.”
About Cesari Direct
Founded in 1993, Cesari Direct (www.cesaridirect.com) is one of the countries leading direct response television advertising agencies. They produce both long and short form direct response television shows (infomercials) as well as provide media buying services, interactive website development, and campaign management for their clients. The namesake of the company, Rick Cesari, the active CEO, has long been considered a pioneer in the DRTV industry having created and produced more than 75 infomercials with such successes that include The Juiceman Juicer, the George Foreman Grill, the Sonicare Toothbrush, and OxiClean. Most recently Cesari and his team have been credited with reinvigorating the Rug Doctor brand with a wildly successful infomercial that sells Rug Doctor’s carpet cleaning machines which until recently were only found as rentals in a network of 33,000 grocery stores.
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