About Us

Cesari Direct has set a standard of excellence in the direct response television (DRTV) industry since 1983.  Cesari Direct was built on the foundation that DRTV campaigns should be used as long term marketing initiatives acting as the “engine” that drives product sales, increases retail awareness, and builds your overall business and brand.  Rick Cesari, the Founder and CEO of Cesari Direct developed a specialized direct response business strategy as a product marketer successfully launching and branding the Sonicare Toothbrush, Juiceman Juicer and George Foreman Grill with DRTV campaigns.  Cesari Direct uses this same model for all of our clients.  Our track record of success is unsurpassed, proven by the success of companies such as Orange Glo (makers of OxiClean) and products like the Mighty Pro from Rug Doctor.   This DRTV model is so powerful that two of our clients commanded the #1 spot on the Inc. 500 Fastest Growing Companies list!

The Cesari Direct DRTV model provides the following campaign components: 

PRODUCTION
We specialize in creating branded communications that powerfully motivate viewers to take action via the telephone and the web!  We do this by building a superior quality production that effectively educates consumers about your product or service combined with an irresistible offer.  We utilize all DRTV format lengths combined with a strategic media mix to maximize market penetration and reach your target consumer.  When timed correctly with your retailing efforts, this is an extremely powerful and profitable strategy.

MEDIA BUYING
Cesari Direct’s media department is dedicated to personalized attention. Our media department boasts one of the highest levels of experience per media buyer in the industry.  Our hands-on approach includes educating ourselves on your product and the target customer demographic.  The strong relationships with television stations developed over years of working together on campaigns and our buyers in-depth knowledge of each marketplace combines for a powerful tool that delivers results while maximizing our clients’ media budgets. 

INTERACTIVE
A powerful synergy exists between DRTV campaigns and website sales.  The DRTV show drives traffic to the site and generates upwards of 50% in additional sales off of the same media dollar, adding to the value of a subsidized campaign.  When partnering the efforts of a DRTV show with an adjunct site, you develop a greater return than any independent effort can produce.  This coupling harnesses the synergy between TV and the web.

CAMPAIGN MANAGEMENT
Cesari Direct’s campaign management services help our clients effectively and efficiently run their DRTV campaigns.  We facilitate the implementation of many of the critical back-end components of the campaign including telemarketing services, fulfillment houses, merchant processing.   We offer a proprietary order processing platform that facilitates managing any DRTV campaign to improve efficiencies and provide the best return on investment.  The Cesari Direct team coordinates the implementation of each back-end component along with seamlessly compiling results, providing profitability analysis and reporting, and communicating recommendations based on the data.   Through our campaign management services, we can support companies with little or no DRTV experience.

Give us a call and we’ll show you how we can increase both sales and profits with our proven DRTV strategies!