Media Contact:

Tim O’Brien
tobrien@cesaridirect.com
206.281.7975 x353

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News & Press

Read about Cesari Direct’s recent exposure in both industry, trade, and regional business news.  Rick Cesari, Founder and CEO of Cesari Direct is considered an industry pioneer and resource for many journalists writing about the DRTV industry. 

In The News:

Exciting Alphabet Soup: DRTV, SEM & ROI by Tim O'Brien
(April 2008; Electronic Retailer)
http://www.electronicretailermag.com/info/0408_cci.html

Media Campaigns for DRTV Blur
(December 2007; Electronic Retailer)
http://www.electronicretailermag.com/info/1207_ccd.html

Communication Through Campaign Management by Tim O'Brien
(July 2007; Electronic Retailer)
http://www.electronicretailermag.com/info/0707_ccs.html

Cesari Direct Announces Full Roll-out of Aloecure® DRTV Campaign (July 23, 2007)
http://www.cesaridirect.com/aboutus/docs/
CesariDirectRollsOutAloecurePressRelease.doc

The Future of DRTV Advertising by Rick Cesari (May 2007: Media Inc.)
http://www.cesaridirect.com/aboutus/docs/MediaInc_May_2007_DRTV_Future.pdf

The Peak of Production by Rick Cesari (April 2007: Electronic Retailer)
http://www.cesaridirect.com/aboutus/docs/ERA_April_2007_PeakProduction.pdf

Rug Doctor featured in Response Magazine (March 2007 - p.32)
http://www.response-digital.com/response/200703/

The Branding Foundry & Cesari Direct (March 2-8, 2007: Puget Sound Business Journal)
http://www.cesaridirect.com/aboutus/docs/PSBJ_March_2007.pdf

Cesari Direct Launches New Website! (March 2, 2007)
http://www.backchannelmedia.com/newsletter/articles/11177/

Cesari Direct in the Backchannel Media DRTV Connected E-Newsletter (Feb. 28, 2007)
http://www.backchannelmedia.com/newsletter/articles/11003/

Cesari Direct and The Branding Foundry (Feb. 2007: www.forbes.com)
http://www.forbes.com/businesswire/feeds/businesswire/
2007/01/31/businesswire20070131005385r1.html

Cesari Direct and The Branding Foundry (Jan. 2007: Seattle Post Intelligencer)
http://seattlepi.nwsource.com/venture/302152_vc02.html

Cesari Direct Partners with The Branding Foundry (Jan. 2007: Yahoo Finance)
http://biz.yahoo.com/bw/070131/20070131005385.html?.v=1

An Interview with Rick Cesari (Nov. 2006: ERA Weekly E-Newsletter)
http://www.retailing.org/newsletter%20main/Interviews/r_cesari_interview.htm

Fetching great results and growing interest from brand advertisers, short-form DRTV has plenty of bite to go along with its bark in 2004. (Apr. 2004: Response Magazine)
http://www.responsemagazine.com/responsemag/content/contentDetail.jsp?id=92009

Current Press Releases:

Cesari Direct Eagle One Nanowax Infomercial Wins 2007 Automotive
     Infomercial of the Year Award 06.17.08
Cesari Direct Continues Growth Initiative, Announces Key Personnel
     Appointments to Enhance Client Services 06.02.08
Cesari Direct Increases Revenue, Announces Expanded Operations & Staff 1.16.08
Cesari Direct Wins Zephyr Award for Rug Doctor DRTV Campaign 3.26.07
Cesari Direct Launches New Website 2.14.07
Cesari Direct & The Branding Foundry Announce Strategic Partnership 2.14.07
Cesari Direct Names Director Of Business Development and Marketing 2.14.07
Cesari Direct Awarded Three MarCom Creative Awards 2.14.07
Cesari Direct Hires and Promotes Key Personnel for Strategic Growth 2.14.07