VIDEO: Clarisonic

"We had excellent results when Cesari Direct produced two different Sonicare infomercials in the past.  Naturally, they were at the top of our list when we decided to promote the Clarisonic Skin Care Brush through DRTV."
Bill McClain
Former Director of Professional Marketing of Optiva Corp. (Makers of the Sonicare Toothbrush) Current   Director of Marketing, Pacific BioScience Laboratories (Makers of the Clarisonic Skin Care Brush)

Successful Campaigns: Clarisonic

Clarisonic Introduces "Sonic" Technology to Skin Care!

Clarisonic needed to introduce the first ever "sonic" skin care brush available to the general public.  The Clarisonic Skin Care Brush is a high end product with a MSRP of $200.  Additionally, this new technology needed to be clearly explained so that consumers could realize the benefits of the product for them. 

Cesari Direct was approached with the Clarisonic Skin Care Brush campaign based on their success with the Sonicare Toothbrush DRTV campaign.  With such a high end product using new technology, Cesari Direct immediately engaged some of the nation's leading dermatologists and exclusive spas to help position the product. 

The Clarisonic media campaign is still continuing not only as a tool for supporting retail but also as a drive to their website.  This year alone, Clarisonic has seen more than 30% of their orders come from the website. Cesari Direct's approach in producing the show has helped to increase retail penetration including placement of the product in several higher end department stores including Nordstroms and many spa facilities nationwide.