Top 5 Benefits of DRTV

1. Cost Effective Advertising

Direct response television (DRTV) advertising rates are some of the least expensive in the advertising industry.  We are able to precisely track results from each airing which allows us to only purchase the media that performs well and eliminate the media that doesn't. This results in spending media dollars efficiently with no waste. Your ad budget goes further because your ad dollars are converted to revenue via the direct sales of your product.  Your advertising can become a profit center!

2. Educate Your Customers

DRTV commercials focus primarily on the features and benefits of your product or service. They can be from 60 seconds to 30 minutes, giving you the time necessary to showcase and thoroughly explain your product or service. DRTV is ideal for new product launches.

3. Quick and Quantifiable Results

Within 24 hours, you are able to precisely target each airing and resulting response.  You can track cost-per-order, cost-per-inquiry, cost-per-acquisition, media efficiency, and conversion rates. As you are dealing directly with your consumer, you get immediate feedback on your campaign.  Plus, you can capture the customer's name, address, phone number, email or demographic information to be used for market research or future marketing initiatives.

4. Increased Brand Awareness

We have perfected an effective marketing strategy we call "Direct Branding.” It uses all the power and benefits of direct response marketing combined with the established benefits of traditional brand campaigns. Direct Branding can stand on its own or integrate seamlessly with your existing marketing. You get the best of both worlds.

5. Act as the Engine that Drives other Business Opportunities

Through the airing of the direct response show, we supercharge online sales and traffic to your website as well as increase the number of consumers looking for your product at retail.  The adjunct website allows you to cross-sell other products and introduce new products to consumers.  The synergy of the show and the website is unlike any other marketing strategy.