In The News:

• Wio takes on shazam with second screen tv ad campaign new iOS App (October 2012: Techcrunch.com) http://techcrunch.com/2012/10/01/wio-takes-on-shazam-with-second-screen-tv-ad-campaign-new-ios-app/
• Water System DRTV Effort Yields $2–Million in Revenue (October 2011: Chief Marketer.com) http://chiefmarketer.com/direct/non-print/water-system-drtv-effort-yields-2-million-dollars-in-revenue-1026-lar2/index.html
• Infomercial guru gives tips on turning your invention into a pitch-ready product (August 2011: New York Post) http://www.nypost.com/p/news/business/jobs/the_spiel_thing_xsKh9viZE3Dszg0gnqbhBO#ixzz1V8wZicxZ
• Read Buy Now and Get Profit Making Tips From a Direct Response Marketing Master (July 2011: Smallbiztrends) http://smallbiztrends.com/2011/07/buy-now-tips-direct-response-master.html
• Infomercial King discusses business strategy with FOX Business (April 2011: Americas Scorecard) http://video.foxbusiness.com/v/4666750/the-king-of-infomercials
• Rick Cesari – Impresario of Infomercials, by Nick Visser (April 2011: Seattle Times) http://seattletimes.nwsource.com/html/businesstechnology/2014755331_inpersoncesari18.html?syndication=rss
• Infomercial King Shares His Marketing Secrets on NBC Talk Show (KING 5 – Seattle) Rick Cesari talks with NBC’s Margaret Larson (Feb. 2011: New Day Nortwest) http://www.king5.com/new-day-northwest/The-infomercial-king-115674989.html
• “Long Form Bounces Back” by Bridget McCrea Infomercials gain in popularity as advertisers fill the void left by companies that exited the space in 2009. (July 2010: Response Magazine) http://www.responsemagazine.com/response-magazine/long-form-bounces-back-2772
• “Stress Relief Online, Aromatherapy by Mail” By Andrew Adam Newman Johnson and Johnson delivers stress relief via the web (February 10, 2010: The New York Times) http://www.nytimes.com/2010/02/10/business/media/10adco.html?ref=health
• “The Art of the Script” by Rick Petry (December 2009: Electronic Retailer Magazine) http://www.electronicretailermag.com/er1209_art/
• “Before The Boom” by Bridget McCrea (November 2009: Response Magazine) http://www.response-digital.com/response/200911/#pg40
• “The Long Run” by Bridget McCrea (July 2009: Response Magazine) http://www.responsemagazine.com/responsemag/Feature/The-Long-Run/ArticleStandard/Article/detail/609866
• “A New Shine for Eagle One” by Thomas Haire (October 2008: Response Magazine) http://www.responsemagazine.com/responsemag/article/articleDetail.jsp?id=559903