These are the people who will be working for you. This is our brain trust. They have generated literally billions of dollars of incremental sales and shareholder value for our client companies.
“Cesari Direct is truly ‘turn-key’. They added value at every stage of our DRTV campaign.”
-Bill McClain, Former Director of Professional Marketing at Optiva Corp. -- Makers of the Sonicare Toothbrush
What Rick will bring to your business: A true DRTV pioneer, Rick has helped to build some of the most successful brands in America ranging from Microsoft and Clorox to the George Foreman Grill, Oxi Clean and Sonicare. Through his leadership, Cesari Direct has become one of the best brand-building, response-generating agencies in the United States. Rick has also served as a Director of the Electronic Retailing Association.
Favorite professional moment: When I first realized that Cesari Direct had become one of the top direct response agencies in the country.
Proudest personal accomplishment: Successfully reaching the summit of Alaska’s Mount McKinley (20,320 feet) the highest point in North America and one of the famous Seven Summits of The World.
When not on the job: I enjoy fly-fishing, golf and outdoor adventure. I’ve climbed some of the world’s highest peaks, including Mt. McKinley.
Favorite quote: "In the mountains there are only two grades: You can either do it, or you can't." (Rusty Baille)
As an ERA (Electronic Retailing Association) Board Member, Rick brought great vision coupled with integrity which is certainly reflective of the culture of his entire company.
-Barbara Tulipane, President & CEO -- Electronic Retailing Association
What Ron will bring to your business: Passionate about driving results for our clients, Ron has written and directed some of the most successful direct response campaigns in the history of the industry. His creativity has helped to generate more than $1,000,000,000 in sales for Valvoline, SC Johnson, Rug Doctor, Ultimate Chopper and other top direct response marketers throughout the country.
Favorite professional moment: Creating crystallizing messaging which connects a product’s unique selling proposition with the mind of the consumer through a powerful demonstration. That is an infomercial moment.
Proudest personal accomplishments: My lovely wife of 23 years, our three awesome kids, a rumored fondness for the occasional beer or glass of wine… and being a good tipper to boot.
When not on the job: I recharge the batteries through golf, hiking or a day at the beach.
Favorite quote: “Swing for the fence.” (H. Jackson Browne)
What Chika will bring to your business: Throughout her career, Chika has partnered in brand-building social media and marketing campaigns for local and global clients. Her core focus has been integrated marketing for creative brands including luxury goods, lifestyle products, food and entertainment.
As one of the earliest members of Facebook (2004), Chika has been an active member of leading social media networks and online communities for ten years.
Favorite professional moment: Achieving my personal best for creating viral content in a post on Buzzfeed with over 58,600 views, 5,900 Facebook likes, 327 Tweets and 5,000 Pins. (http://www.buzzfeed.com/scm039/amazing-fairy-tale-flower-tunnel-in-japan-4fo6)
Proudest personal accomplishment: Prior to joining Cesari Direct, I founded a Seattle-based social media and design company.
When not on the job: I love TED, Netflix documentaries, cooking, culinary travel and dream of someday owning a quintet of backyard hens, a golden retriever and a replica of Martha Stewart’s kitchen.
Favorite quote: I love the unexpected, surprising insightfulness of Jack Handy and his quotes. There are so many to choose from. Such as… “If you think a weakness can be turned into a strength, I hate to tell you this, but that’s another weakness.”
What Felicia will bring to your business: Felicia provides much of the internal expertise and glue which help to keep Cesari Direct running effectively as a business… and allows the rest of us to stay focused on our clients! She oversees the company’s financials as well as running our HR department.
Favorite professional moment: Making sure that the books come out right!
Proudest personal accomplishment: Completing several marathons. (That’s 26.2 miles every race for you non-runners out there.)
When not on the job: I’m the proud mother of four great kids and one handsome puppy Max.
Favorite quote: “You only live once, but if you do it right, once is enough.”(Mae West)
What Lynne will bring to your business: Lynne has a long-standing relationship with the Seattle area production community thanks to 20 years of experience working as a producer/project manager for corporate clients, broadcast television and commercials. Clients and crew describe Lynne as highly organized, resourceful, dedicated and… well… nice. Her disarming sense of humor, keen communication skills and ability to negotiate are integral to Lynne’s productions consistently coming in on time and on budget.
Favorite professional moments: I’ve produced TV commercials for Cesari Direct throughout the United States, Greece, Italy and even in Egypt during the challenging and chaotic revolution there.
Proudest personal accomplishment: In November, 2012, I finished my first half-marathon… and I’m now training to run a full marathon in the spring of 2013.
When not on the job: I love garden design, travel and photography. I share my home with a large, shaggy dog named BugZ who sometimes appears in Cesari Direct commercials.
Favorite Quote: “And, in the end, the love you take is equal to the love you make.” (Paul McCartney)
What Stephanie will bring to your business: With her extensive experience in both direct response and also traditional media planning and buying, Stephanie brings our clients not only pure “media” expertise but also innovative promotional ideas and out-of-the-box thinking. Thanks to the long-lasting relationships which she has built with local television stations throughout the country, Stephanie is able to negotiate the most favorable rates while quickly solving the challenges which so often arise in optimizing media schedules.
Favorite professional moment: Putting together from start to finish a silent auction for a well-known charity. It was the American Cancer Society. I’m not sure if I can use their name. (Well, Stephanie, to recognize your good works… now we have.)
Proudest personal accomplishment: Coaching my son’s basketball team for one year and then realizing I should be an assistant coach.
When not on the job: I have a very understanding husband and two very energetic kids who keep me busy being a chaperone to and from practices.
Favorite quote: “Change is the law of life. And those who look only to the past or present are certain to miss the future.” (John F. Kennedy)
What Celest will bring to your business: Celest is responsible for media client management, reporting, analytics and back-end set-up. Her experience working with traditional advertisers (Washington Mutual and Converse), direct response marketers (GoPro, Rug Doctor, Premier Baths and more) and as a client herself (Blue Frog Media) have all contributed to Celest’s exceptional analytical abilities.
Favorite professional moment: There’s nothing that replicates the feeling of a great test that leads to a successful roll-out for a client. I love to see our clients succeed… looking at the numbers, analyzing what the data tell us and making the changes needed to make a campaign great.
Proudest personal accomplishment: Learning to scuba dive after years of being wary of the water. Overcoming my fears and now being able to see a new world just below the surface has been an amazing experience.
When not on the job: Spending time with my incredibly smart and patient partner, Karen, who is never afraid to question my thoughts and make me a better person each day. I’m also a die-hard supporter of my beloved Seattle Mariners, Seahawks and Washington State Cougars.
Favorite quote: “Be the difference you want to see in the world.” (Mahatma Gandhi)
What Michelle will bring to your business: Michelle has experience on both the television media and agency sides of direct response. This gives her an insider’s perspective on how to negotiate and place the most efficient media plans. However, Michelle’s unique approach goes “Beyond the spots” to also negotiate content integrations and special promotions within the overall strategy. The result? More visibility and stronger branding for clients like GoPro and more.
Favorite professional moment: Helping a small regional client expand from three Northwest markets to 210 television markets throughout the U.S. and Canada… and eventually adding national cable, syndication and network TV as they became the market leader in their category.
Proudest personal accomplishment: Parasailing on Lake Kachess with my GoPro firmly in place to document every second of it!
When not on the job: I enjoy traveling -- especially to very warm climates. And I feel truly lucky to have two great kids who never ask for help on their homework!
Favorite quote: “I am convinced that life is 10% what happens to me and 90% of how I react to it. And so it is with you... we are in charge of our attitudes.” (Charles R. Swindoll)
What Bev will bring to your business: As a key member of the Cesari Direct media team since 2002, Bev negotiates, purchases, and manages media schedules. Bev’s years of previous experience as a television advertising sales representative have given her a strong understanding of the media industry. She brings a well-rounded approach to her buying decisions and is able to forge strong relationships with broadcast stations and cable networks.
Bev’s positive attitude and calm demeanor make her a pleasure to work with… while her knowledge and tenacity help to ensure the best return on our clients’ media investments.
Favorite professional moment: I’ve had many great moments from enjoying a Cubs game at Wrigley Field or jet skiing in St. Barths to having a conversation with Peter Jennings. However, the best part is truly the day-to-day connections made with wonderful people across the country. It is the relationships that make life enjoyable.
Proudest personal accomplishment: I’m definitely a work in progress. Hearing my kids giggle makes me smile. Capturing a candid moment with my camera is a treasure. Transforming every room of our house into our home is a joy. Last but not least, finishing Jillian Michaels “30-day Shred”… in 90… is a relief!
When not on the job: My husband Jason and I are the proud parents of two children- Jack and Ella. Between their karate, piano and dance lessons, we devote time to hiking the many trails near our home, riding bikes, staying fit and spending time with friends. I love anything to do with home design and always have my nose in a good book.
Favorite quote: “No one can make you feel inferior without your consent.” (Eleanor Roosevelt)
What Michelle will bring to your business: With experience at both traditional advertising agencies and Cesari Direct, Michelle’s deep media knowledge, professionalism and outgoing personality make her a valued asset to all of our long-form clients. Her talent and passion for what she does are obvious to all… and second to none.
Favorite professional moment: At a traditional agency I worked at, we created a campaign for the Woodland Park Zoo to promote their new summer exhibits. Local radio, print and transit were part of the plan but we also included a scooter company that outfitted its scooters to look like zoo animals. We handed out passes and information to families walking off the ferries, watching the Torchlight Parade or playing at local parks. It was great to get so much exposure and use a new, fun channel to reach our audience.
Proudest personal accomplishment: Traveling abroad to Italy with a group of students and teachers I had never met before. I was surprised by my confidence and ability to succeed while being so far away from home.
When not on the job: I enjoy cooking, home decorating and spending time with my husband Toby and our two young daughters Isabelle and Abigail.
Favorite quote: “You are braver than you believe, stronger than you seem, and smarter than you think.” (Christopher Robin/A.A Milne)
What Tina will bring to your business: Tina is responsible for bringing together the script, video, music, graphics, animation and other elements that make our storytelling special. Her goal is to shoot for the stars on every project, knowing that clients have often spent years nurturing their products up to this point. Having worked with corporations, government agencies, video artists and filmmakers, Tina recognizes that collaboration is the key to producing outstanding work.
Favorite professional moment: When we deliver a compelling, accurate story that educates, entertains and moves a consumer. To me, that’s the essence of direct response.
Proudest personal accomplishments: Kayaking in Glacier Bay, Alaska. Touching a gray whale in Magdalena Bay in the Sea of Cortez. Having a beer while sitting on Mendenhall Glacier in Juneau, Alaska.
When not on the job: I relive my childhood with my six-year old daughter.
Most important lesson learned: If you want to meet deadlines, trust no one. Especially yourself.
What Bob will bring to your business: Bob has more than thirty years of broad business experience in consumer products, manufacturing, distribution, high tech, apparel and medical technology. He has worked extensively with start-up enterprises as well as small and mid-sized high-growth companies domestically and internationally in various capacities including Executive VP, CFO and COO.
Bob was CFO of Piper Aircraft Corporation and CFO/COO of clothing company Ex-Officio where he was instrumental to its growth and sale to The Orvis Company and later to K2, Inc. Additionally, Bob has been CFO for Trillium Health Products, creators of the Juiceman brand of juice extractors, where he experienced first-hand how effective DRTV can be for building a strong brand name. He also holds a CPA license in the State of California.
Favorite professional moment: Being part of a team that built a company from start-up to eventually becoming acknowledged as one of the premier brands in its industry.
Proudest personal accomplishment: Earning my wings as a private pilot.
When not on the job: I’m an avid fly fisherman and can often be found on local rivers or fishing on the beaches of Puget Sound.
Favorite quote: “Luck is found at the crossroads of Preparation and Opportunity.” (Unknown)
What David will bring to your business: A 25-year veteran of the media industry, David has seen direct response evolve from a handful of entrepreneurial products to be embraced by Fortune 500 companies. He makes sure that every media client is given the thinking and services needed to make its campaign successful.
David has developed and managed highly effective, business-building campaigns which have helped to create nationally known brands like Oxi Clean, Sonicare, George Foreman Grill, Rug Doctor and more.
Favorite professional moment: When I exceed a client’s expectations.
Proudest personal accomplishment: Becoming a partner at Cesari Direct.
When not on the job: Get out of the rain, find someplace sunny and warm… and play tennis.
Favorite quote: “Live as if you were to die tomorrow. Learn as if you were to live forever.” (Mahatma Gandhi)
What Tim will bring to your business: Tim helps our clients succeed in the complex world of direct response by providing leadership and guidance at every step from advertising production through fulfillment… and everything in between. He also adds his own thinking and insights to every brand. Highly organized and an effective communicator, Tim ensures that each client’s campaign is fully integrated, seamless and has the best possible chance for success.
Favorite professional moment: Meeting up with Nick Woodman, founder and CEO of GoPro, at the Outdoor Retailer Trade Show a few years ago, forging a bond and friendship through a shared passion for outdoor adventure… and helping him exceed everyone’s expectations for his brand.
Proudest personal accomplishment: As a former professional alpine mountaineering guide, I’m closing in on my 100th ascent of Mt. Ranier (14,410 feet and the second highest peak in the continental United States).
When not on the job: My wife Tracie and I are busy raising three young daughters - Aidan, Maiti and Rory. We often spend our family days hiking in the Cascade Mountains or kayaking on Puget Sound.
Favorite quote: “You become what you think about.” (Adapted from Ralph Waldo Emerson)
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