Services Provided
If your business and brand need any of these things, consider Cesari Direct:
- Lead generation
- Lowering your cost-per-lead, cost-per-acquisition, cost-per-call, cost-per-order
- Increasing your MER (Media Efficiency Ratio)
- Increasing your marketing ROI
- Generating appointments
- Direct-to-consumer sales
- Driving traffic and sales to the web and phone
- Driving traffic and sales to retail
- Brand-building
- New product introductions
- Introducing line extensions
“Rick Cesari and Cesari Direct helped us launch several important products including OxiClean and Kaboom. In addition to developing high-impact television campaigns, Cesari helped us coordinate our retail and web marketing efforts to maximize the impact of our spending.”
-Joel Appel, Co-Founder & Former President of Orange Glo International – Makers of OxiClean, Orange Glo and Kaboom
We provide a full range of brand-building, response-generating services for our clients including:
- Business strategy
- Brand positioning
- Consumer research
- Brand identity/naming
- Feasibility analysis (with Breakeven Pro Forma and Cash Flow Analysis)
- Account management
- Creative concept development and production in direct response television, radio, print, web and social media
- Direct response television creation and production in all commercial units including :30, :60, 1:20 and full-length (28:30) infomercials
- Direct response media planning and buying for all commercial units
- Value-added Hybrid Media™ (where we negotiate incremental, target-rich, brand-building media placements at no extra cost to the client)
- Digital services and social media (including website design and development, paid search marketing, search engine optimization, display, re-targeting, affiliate marketing programs and more)
- Ongoing campaign management and optimization
- Tracking and reporting of results
- In-depth analytics
- Comprehensive project calendars (GANTT charts)
- Fulfillment
- Customer service
- Inbound teleservices
- Credit card processing
Unleash the power of Brand + Response for your business. Unleash the power of Cesari Direct.
“We work with several agencies and hand-pick members of our team. Cesari Direct’s media analytics and reporting are second to none.”
-Rick Shiu, Vice President of Media -Beach Body/Product Partners LLC
“Cesari Direct is truly ‘turn-key’. They added value at every stage of our DRTV campaign.”
-Bill McClain, Former Director of Professional Marketing at Optiva Corp. — Makers of the Sonicare Toothbrush
