"Rick Cesari and Cesari Direct helped us launch several important products, including OxiClean and Kaboom.  In addition to developing high-impact television campaigns, Cesari helped us coordinate our retail and web marketing efforts to maximize the impact of our spending."  
Joel Appel
Co-Founder and Former President of Orange Glo International, Inc., makers of OXICLEAN

Interactive

There is a powerful synergy between DRTV and online marketing.  Cesari Direct’s Interactive Department can maximize this synergy through a combination of compelling website design and targeted internet marketing.  We recognize that your website and online marketing strategy are part of your multi-channel marketing approach and we work to integrate them with DRTV to maximize profits.

Web Development

We view your website as an extension of your DRTV creative, reflecting its look, feel and goals.  It represents an in-depth opportunity to educate consumers, validate your business, and provide a seamless sales platform.  Cesari Direct has had tremendous success utilizing DRTV strategies in building video-intensive, interactive websites.

Internet Marketing

As much as 30% of your DRTV sales come via the web.  That number will consistently rise as use of broadband increases and television continues to converge with the internet.  While some consumers will go directly from DRTV viewing to your website, others will find their way there by using a search engine.  Search Engine Marketing (SEM) is a critical component of your integrated marketing plan.  Cesari Direct offers search engine marketing strategies that include Paid Search (Google, Yahoo, MSN) and organic search engine optimization (SEO).  Cesari Direct works to integrate these strategies with your DRTV campaign most efficiently to maximize your ROI.