"Our relationship continues to grow with Cesari Direct as they continue to grow.   We love working with a dynamic, innovative and professional media team that knows the DRTV business so well."
Tracey Taylor
Account Executive:
TLC & Travel Channel
Paid Programming Sales
Discovery Communications

"I always enjoy working with Kimberly Hall at Cesari Direct.  Her expertise in media buying is outstanding."
Paul Rogina
VP of Direct Response Sales
Fox Networks

Media: The Art of Buying

Media campaign performance is measured by response per airing.  Different than traditional advertising, Direct Response media performance is monitored on a daily basis to ensure our client's goals are being met.  Goals will vary from client to client and are typically a predetermined Cost per Order, Cost per Call or Media Efficiency Ratio.

Monitoring media performance requires the Cesari Media Team to constantly stay in step with the fast paced, ever changing Direct Response media environment.   Because we are "results driven", daily reaction is required to keep media running at an optimal level.  Whether that requires adding more media to a station that performed well, renegotiating media that was an average performer or canceling media that underperformed, the Cesari Media Team keeps the clients goal as their number one priority.

The Cesari Direct Media Team prides itself on the strong media relationships the buyers have established over the past decade.  Building strong relationships with stations & cable networks has created a solid position for Cesari Direct in the demanding Direct Response media marketplace.

NEXT: The Team