Alison Bryan
Long form media buyer
While Cesari Direct remains an efficient, full-service marketing company, it first made its reputation in the industry by developing long-form television programs that can captivate viewers and convince them to respond to a specific product.
Alison’s job is to place that long-form programming in markets that will produce results for clients while staying within an agreed-upon budget. Employment statistics, home values and local politics all factor into how a particular item or service will be received.
“One of my goals has been building profitable schedules on stations in markets that the company hasn’t aired on in a few years,” Bryan said. “It’s all about maintaining a good and trusting relationship with station representatives.”
Alison is a Puget Sound native and enjoys staying in touch with her far-flung family, friends and classmates via Facebook. She and her husband, a local television reporter, have a pre-school son and a daughter who recently entered the first grade.
“My best business decision would also be my worst,” Alison said. “That would be going back to work after staying home with my kids when they were little. I love the challenge of working and keeping my mind active, but it can be hard to leave my kids everyday to come to work.”
