The Team

Ron Lynch

Chief Creative Officer

Ron is passionate about driving results for his clients and partners – having the creative where-with-all to write and direct compelling shows, combined with an in-depth knowledge of business fundamentals he has crafted some of the most successful Direct Response campaigns in the history of the industry – chalking up more than One Billion dollars in products sold.

“My objective is to create crystallizing moments that lock a product’s unique selling propositions in to the mind of the consumer,” Lynch said. “This emotionally connects the consumer and the product through a visual and powerful demonstration. It becomes the infomercial ‘moment.’”

The combined background as a retail operations expert with the Associated Grocers group in the 1990’s and a writer/producer for the past decade made direct response marketing the obvious landing pad for his passions. His proven expertise in Direct Response Television was the result of applying what he'd learned about the power of compelling narrative and effective storytelling to the realm of consumer product marketing. His early industry successes include the Flavorwave Oven, the Ultimate Chopper, Smartware and the award-winning best long form of 2003 Total Trolley. Additionally his Light Relief campaign with Robert Wagner is another perennial performer still on air 5 years running.

Ron returned to Cesari Direct after more than five years of behind the scenes success creating campaigns for The Sylmark Group, a $300 million consumer products company that leverages Direct Response Television to develop brands and drive retail sales. Ron steered the central production office in Austin, Texas.

Ron, a Seattle native did his undergrad work at University of Washington, oversees all aspects of Cesari Direct’s DRTV writing, creative development and production.

“It’s an honor to come back to this company and be a member of its legendary team,” Lynch said. “Its experience in building real brands through direct response marketing venues is unmatched. Our current client portfolio is very exciting and utilizing the Cesari Model to drive significant sales and brand growth for Valvoline’s Eagle One Brand, Rug Doctor and The Hunter Fan Company’s new Argenus brand has been a joy.

If given two unexpected vacation days, Ron would take his wife and three children to the Washington State’s magnificent Olympic Peninsula to hike, golf and spend time on the beach.

Ron can be reached at (206) 281-7975.