Sheb Alahmari
Vice President of Business Development
While some individuals say they grew up in the direct response business, very few were actually working trade shows at age 16.
Being on stage comes naturally for the engaging Sheb Alahmari, a graduate Playhouse West, the famous Hollywood training ground for actors, writers and directors founded by actor Jeff Goldblum.
Alahmari, 29, comes to Cesari Direct from Irvine, California-based BJ Global Direct and plans to grow and cultivate the number Cesari clients by promoting the company’s media buying team.
“I simply don’t know of many companies who have an in-house media team that can compare with Cesari Direct,” Alahmari said. “When clients are on a tight budget – especially in this economy – the media team can make or break a campaign. Having Cesari Direct’s reputation and credibility backing a new product can mean the world to a new client.”
Alahmari, who will retain an office in southern California, knows all about successful new products and the challenges of bringing them to market. His family created and distributed the health-and-beauty brand, Kymaro, now a consistent winner on television marketing channels and at retailers like Walmart and Bed Bath & Beyond.
“Having Sheb join our team is a perfect fit for us,” said Rick Cesari, founder and chief executive of the company that bears his name. “He is well connected in the direct marketing world and can bring our clients new possibilities for domestic and international sales.”
When he’s not on the road assisting existing clients and cultivating new business relationships, Sheb enjoys attending plays and movies and being connected to the theatre culture of southern California.
Founder and Co-chair of the ERA Marketer Council. Member of the ERA Membership Committee. Member of the ERA Mentorship Program.
