References:
"Direct response is an extremely complicated business and it is essential for marketers to surround themselves with industry experts. Tim not only understands production and media buying but the various support services such as telemarketing, payment processing and fulfillment that must be in place for a successful campaign. He is an industry expert with a deep knowledge of his clients' requirements."
Kristofer Johnson
VP, Business Development / Direct Response
GSI Commerce
"Having worked in DRTV for more than 10 years, I've seen dozens of production executives. I can honestly say that Tim gets it, understands the entire process and is a huge asset to Cesari Direct."
Chris Reinmuth
Director of Business Development, Direct Response
Litle & Co. (Merchant Processing)
"In a Direct to Customer world of uncertainties — there is one very certain thing — Tim O'Brien. Tim not only understands the consultative business development process that is so critical to performance and success, but his ability to assemble the BEST team of professionals ensures the necessary advantage that has delivered consistent success to his client partners."
Steven J. Edelstein
Chief Executive Officer
The Logical Step
Tim O'Brien
Vice President
It’s no longer just about television. Today’s successful direct response campaign requires not only expert coordination but also a working knowledge of all facets of the direct response business.
From managing a timely creative and production process, to media buying, call centers and fulfillment, Tim has shown a deep knowledge of what it takes to execute some of the most integrated, complex direct response campaigns that exist. His superior communication and organizational skills provide our customers with a seamless campaign package.
“Our clients rely on our expertise in direct response to mitigate their risk and minimize the learning curve associated with these campaigns,” O’Brien said. “I’m excited about helping our clients through that maze . . . We live and breathe these projects every day. We love to transfer this knowledge and watch our clients succeed in this powerful marketing medium.”
He is a consistent contributor to media publications and is a member of important industry organizations such as the Direct Response Marketing Alliance (www.drma.org), Electronic Retailing Association (www.retailing.org), and the Society of Consumer Affairs Professionals (www.socap.org).
Tim came to Cesari Direct from the adventure travel industry, finishing a near decade career as an alpine mountaineering guide and marketing/public relations director with one of the nation's leading mountain travel outfitters. He’s closing in (96) on his 100th ascent of Washington State’s Mt. Rainier (14,410 feet).
Tim received his Bachelors Degree from the University of Delaware and received his Masters Degree from Oregon State University. He and his wife, Tracie, are busy raising three daughters - Aidan, Maiti and Rory. They look forward to their family days hiking in the Cascade Mountains AND kayaking on Puget Sound.
Tim can be reached at (206) 281-7975 tobrien@cesaridirect.com.
