References:
"Direct response is an extremely complicated business and it is essential for marketers to surround themselves with industry experts. Tim not only understands production and media buying but the various support services such as telemarketing, payment processing and fulfillment that must be in place for a successful campaign. He is an industry expert with a deep knowledge of his clients' requirements."
Kristofer Johnson
VP, Business Development / Direct Response
GSI Commerce
"Having worked in DRTV for more than 10 years, I've seen dozens of production executives. I can honestly say that Tim gets it, understands the entire process and is a huge asset to Cesari Direct."
Chris Reinmuth
Director of Business Development, Direct Response
Litle & Co. (Merchant Processing)
"In a Direct to Customer world of uncertainties — there is one very certain thing — Tim O'Brien. Tim not only understands the consultative business development process that is so critical to performance and success, but his ability to assemble the BEST team of professionals ensures the necessary advantage that has delivered consistent success to his client partners."
Steven J. Edelstein
Chief Executive Officer
The Logical Step
Tim O'Brien
Vice President of Business Development and Campaign Management
Tim gained a solid reputation for guiding expert climbers to the summit of some of the world’s tallest peaks, and he is directing the same energy into spreading Cesari Direct’s business message.
“Our company offers so many new services than it did a few years ago,” O’Brien said. “Our core expertise is direct response television, and we have translated that expertise to online, radio and print. We are now a broad-based company that can bring even greater value to our clients.”
Tim came to Cesari Direct from the adventure travel industry, finishing a near decade career as a mountain guide and marketing/public relations director with one of the nation's leading mountain travel outfitters. He exudes a strong knowledge and passion for cultivating relationships, has a natural marketing savvy, and excels in delivering strong sales results. A natural teacher, Tim is outstanding at educating Cesari Direct’s customers on how the company can help them achieve their business goals.
Tim also oversees the Campaign Management aspects of client campaigns. An expert understanding of In-Bound Teleservices, Fulfillment/Distribution, and Merchant Processing allows Tim to offer optimal solutions to the variety of program needs for our clients. His vast technical knowledge, combined with superior communication and organizational skills, provides our customers with a seamless campaign package.
Tim received his Bachelors Degree from the University of Delaware and received his Masters Degree from Oregon State University. He and his wife, Tracie, are busy raising daughters Aidan, 2, and Maiti who arrived in March 2008. They look forward to their family days at their mountain cabin near Mount Rainier.
Read one of Tim's recent columns that appeared in Electronic Retailer Magazine.
Tim can be reached at (206) 281-7975 tobrien@cesaridirect.com.
